Show Your #RedThumb and Win a $50 Gift Card from Jim Sigel Automotive

GRANTS PASS, OR – Jim Sigel Automotive is giving away free red thumb bands and hosting a Facebook photo contest as part of Nissan’s Red Thumb Movement to raise awareness of the dangers of distracted driving.

During the month of April, anyone who wants to take a stand against distracted driving can pick up a free red thumb rubber band from Jim Sigel Automotive, located at 1601 NE 7th Street in Grants Pass.

Between April 1st and April 19th, students from Grants Pass, Hidden Valley, North Valley, and Illinois Valley High Schools are encouraged to take a picture of themselves wearing a red thumb band or coloring their thumb red while holding a pledge against distracted driving. Those who upload their pictures to Jim Sigel Automotive’s Facebook page with the hashtag #redthumb will be entered to win one of four $50 gift cards for dinner on prom night.

“Through our #RedThumb prom promotion this year, we are hoping we can help make a difference in our community,” said Jeff Sigel, dealer of Jim Sigel Nissan.  “We want to encourage our youth, who are just starting to drive, to take the pledge to not drive distracted.”

The US Department of Transportation estimates that cell phone use is the cause of 1.6 million vehicle accidents every year. To change this statistic, Nissan partnered with Adam Levine and The Voice to establish the Red Thumb Movement, using the hashtag #redthumb to discourage distracted driving through social media.

To actively support Nissan’s Red Thumb Movement, Jim Sigel Automotive employees have uploaded pictures of themselves wearing red thumb bands to http://jimsigel.com/nissan-red-thumb.aspx. Jim Sigel Automotive is also partnering with KOBI TV NBC 5 to promote the Red Thumb Movement throughout the local community.

Those interested in participating in Jim Sigel Automotive’s gift card contest must be at least 16 years old and currently attend an eligible high school in Josephine County. Students attending prom this spring should upload their #redthumb picture to www.facebook.com/jimsigelauto by April 19th. Four winners will be drawn at random on April 20th, one per school. The prizes can be claimed at the dealership anytime after the announcement is made.

For more information, please contact Jessie Rossknecht, customer experience director for Jim Sigel Automotive, at jessie@jimsigel.com or (541) 476-0811.

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